For effective work, you will need to spend at least one hour researching the information, reading the slogans of competitors, and defining the company’s unique values. It could take a long time for some brands to develop a fitting phrase.
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Rhythmical slogans are perfect for TV and radio commercials.ĭo not wait to generate a successful slogan in half an hour. Even if two sentences in your slogan are rhymed, they will be easily memorized. Any phrase will become more catching if it sounds rhythmical. One of the non-trivial hacks for generating a slogan is using rhyme and rhythm. A slogan must tell about your specialties and leave a certain feeling about your services or product. Think about what your brand makes differently and is unique. So, before you start working on a concrete formulation for the slogan, you must generate an idea that will make your company stand out. Your brand must be exceptional, and you must realize why it distinguishes itself from competitors. Best slogans include only one successful sentence that is impossible to forget. The effective slogan will not contain confusing words that will not be clear to the audience. Address the words to your core audience and try to attract them with a specific topic related to your brand. The slogan must not be boring and trivial. The laconic and meaningful phrase is not enough, though. Do not forget that you need to catch attention and stay in a customer’s memory. Simple short phrases always work better for company slogans than complicated word constructions. If you see that you must change the logo because the company is growing, you need to rephrase the slogan. Consider using specific words in a slogan to stay cohesive with the logo’s colors. The colors you use in the logo also matter, as each color works to recall different emotions. These two items must work as a ‘team’ to strengthen and complement each other. The best would be to work on an emblem and slogan for the brand simultaneously. If you have not created a logo yet, start with this step before proceeding with a slogan. While working on your company slogan, do not forget that you should pair it with a logo. What phrase will be most fitting and appropriate if the brand speaks from the heart? One of the working approaches is imagining that your brand can talk and wants to say something vital to customers. If your slogan promises something to customers, ensure that you are ready to keep these promises.įor example, if you claim to stay in touch with a customer 24/7, think about the technical possibilities. Thus, faithfulness in brand positioning works the same way as in personal branding for people. Read on to get working hacks.īrands are similar to personalities in some aspects.
Learn some tips from professionals on creating a meaningful and catching company slogan by yourself.
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